Customer satisfaction

Customer satisfaction is one the most abused terms in management. Almost every CEO wants their company to be rated high on this. However very few are willing to invest in making sure this happens. For his you need to make sure your operations, your product and even your sales is focussed towards it.

It starts with sales not over committing and selling what is available. The product itself must be designed to meet the customers explicit and implicit needs and finally the operation must make sure that these product/service delivered to the customer is as expected. Breakup down in any one of the steps will hurt the satisfaction.

Dilbert.com

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